Attracted to rock music from an early age, Alex Lato made his first serious recording aged 7 a cover of a Diocalm commercial he heard on the radio.
At 14 Alex formed his first band, called Introvert, with friends from school. Introvert became Ferris in 1996, and the band played on the London circuit until 1998.
Whilst at university Alex continued to write songs, and in 2004 had his first major break, when Crib was named Best Rock Song in the PRS UK Songsearch competition.
In 2006 Alex was a finalist in the Rock Star Lottery, and it was on the back of this momentum that he formed a band, called Lato.
Lato were signed in 2007 by Velocity Entertainment, an LA based independent label founded by Russ Regan, the industry legend behind Elton John and Neil Diamond.
In 2008 Velocity went under in the credit crunch and Alex and the band returned to London, where they rebranded as The Fuse. The Fuse gained success in Holland and Germany, supporting legendary bands such as UB40 and Foreigner.
In 2011 Alex co-wrote Black As Night, Romy Conzens debut album, which went on to score a number one in the DG region of Belgium with Holding On.
In 2012 Alex began to work in earnest on songs for his own solo album, and in 2013 signed to VMV music, an independent Belgian record label.
Alexs debut solo album, Infamous, will be released by VMV Music and Rough Trade on October 25th 2013.
Become a fan of Alex Lato on Facebook and receive a free track before the release of the album.
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